Business

What Should Your Minimum Order Quantity Be?

Three stacks of folded cotton shirts of different heights on a worn wooden worktable in a sunlit sewing workshop, with industrial sewing machines and spools of thread behind

A buyer asks for fifty pieces of a new style and the price you quote is the same price you would quote for five hundred. It should not be, and most units know it. But few know how much it should differ, so the minimum order ends up being whatever feels reasonable. It can be worked out.

Costs that are paid once per style

Some costs do not rise with the number of garments. They are paid once when a style starts, and then spread, evenly or not, over whatever you make:

  • The pattern — drafting, grading and plotting, the one-off cost covered in the pattern cost article.
  • The samples — garments made to be approved, not sold.
  • The changeover — the time the line loses moving from the last style to this one: new thread, new settings, operators learning the sequence.

Together they are the setup cost of the style. The garment costing sheet has no line for it, so it is easy to quote as if it were zero.

A worked example

These figures are made up to show the sum. They are not a benchmark and not a claim about any unit. Where they borrow from earlier articles, that is said.

  • Pattern: ₹3,533, from the pattern cost example.
  • Samples: two, each costing the ₹738.30 total cost from the mark-up and margin article, so ₹1,476.60.
  • Changeover: an assumption. Say the line of 12 operators loses half an hour each moving to the new style, and a minute of sewing costs ₹6.67 (the ₹120 stitching cost over an 18-minute garment, as in the rejects and rework article). That is 12 × 30 = 360 minutes, ₹2,400.

Setup: ₹3,533 + ₹1,476.60 + ₹2,400 = ₹7,410.

What it does to the run

The garment sells at ₹996.71 with a total cost of ₹738.30, a profit of ₹258.41 and a margin of 25.9%. Now spread the ₹7,410 of setup over different run sizes, with the price held where it is:

  • 25 garments: ₹296.40 each. The profit is gone — a loss of ₹37.99 a garment.
  • 50 garments: ₹148.20 each. Profit ₹110.21, margin 11.1%.
  • 100 garments: ₹74.10 each. Profit ₹184.31, margin 18.5%.
  • 200 garments: ₹37.05 each. Profit ₹221.36, margin 22.2%.
  • 500 garments: ₹14.82 each. Profit ₹243.59, margin 24.4%.
  • 1,000 garments: ₹7.41 each. Profit ₹251.00, margin 25.2%.

The pattern of it matters more than any one line. Going from 500 to 1,000 garments is worth less than one point of margin, 24.4% to 25.2%; going from 25 to 50 turns a loss into a profit.

Three numbers worth knowing

  • About 29 garments — the run at which the setup uses up the whole profit. Below that, the order costs you money at this price.
  • About 57 garments — the run at which it uses up half.
  • About 372 garments — the run at which setup is no more than 2% of the price, if that is the level you decide is negligible.
Choose the line before you work out the number Decide first how much of the profit you will let a short run give away — half, a quarter, none. Then divide the setup by it. The minimum order is whatever that comes to, not a figure that feels fair.

What to do with a small order

There are three honest answers, and a unit can use all of them:

  • Set the minimum where the setup stops hurting. At these figures a minimum of 372 keeps it to 2% of the price.
  • Quote short runs higher. To keep the same 35% mark-up on a run of 50, the price has to be ₹1,196.78 instead of ₹996.71 — ₹200.07 more, or 20%. A buyer who wants fifty is paying for the setup either way; it is better if the quote says so.
  • Make the setup smaller. A style that comes back reuses the pattern; a sample approved the first time costs one garment, not two; a changeover rehearsed on a planned day loses fewer minutes than one improvised at four in the afternoon.

Measure yours

Nothing above is a reading from your unit. For the next three styles, write down:

  • How many samples it took before the buyer approved.
  • How long the changeover took, with a stopwatch, from the last good garment of the old style to the first good one of the new.
  • How many hours the pattern took, including the corrections.

What the sums leave out

  • Double counting. If the overhead percentage on your costing sheet already carries some changeover time, do not charge it twice.
  • A made-up changeover and minute rate. Both are assumptions in this example. Use your own.
  • Fabric and trim minimums. A mill or a trim supplier may set a minimum of its own, which can matter more than any of this.
  • What a buyer is worth over time. A first small order from a buyer who reorders is a different decision from a one-off, and no sum on this page can tell you which you have.

The costing calculator and the pattern cost calculator do the two halves of this sum: what one garment costs, and what the pattern adds. The line efficiency article explains why a changeover shows up as lost minutes you never see written down.

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